Perspectives from the field: Evaluation of a relational model of risk communication in the context of extreme weather

Abstract

This perspectives piece examines efforts to enact a new approach to risk communication (referred to as the relational model of risk communication) in the field. The model involves empowering community residents to translate and spread knowledge concerning risks from extreme weather events. The process of implementing and evaluating the model by the Cyclone Preparedness Programme of Bangladesh is described. Of particular interest is the task of analyzing the program's effects in practice, which involved an ad hoc exercise in data collection and analysis. The study found that the enhanced mode of risk communication was indeed practiced in the field. Secondly, there was a marked improvement in evacuation behavior, which may partly be due to the risk communication program. The inquiry underscores both the potential and challenges of conducting field evaluation (whether after or during an event). The capacities for evaluation of field agents need to be fostered, as well as the construction of systematic data collection instruments for use in real-time.