Abstract
The relevance of the study lies in the importance of addressing gender issues comprehensively in adventure tourism, from acknowledging individual barriers to the need for cultural and structural transformations, recognizing the complexity of the problem, and the necessity for personalized and culturally sensitive solutions to advance towards greater gender equity. The labor situation of adventure tourism companies in communities in the southern state of Quintana Roo is analyzed through a gender perspective by conducting in-depth interviews with female and male workers, based on categories such as atypical hiring, wage discrimination, devaluation and invisibility, sticky floor, glass ceiling, and sexual harassment. Findings show that gender stereotypes exist in adventure tourism, highlighting a positive perception towards female leadership positions, albeit with stereotypes that limit the diversity of roles they can perform.
Published Version
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