Abstract
This article examines the characteristics of entrepreneurial university students in Colombia and the determining factors for initiating a business. A systematic literature review and a survey of 491 students from a Colombian university were conducted, utilizing the Random Forest algorithm for analysis. The findings highlight that education, life experiences, socioeconomic factors, and psychological aspects impact the decision to undertake entrepreneurial endeavors. Women predominate among entrepreneurs, and motivation, recognition of competencies, and risk aversion are crucial. It is suggested to allocate resources to motivate students with entrepreneurial potential, focusing on those in the fifth and seventh semesters, aged 20 to 39, and exhibiting leadership traits. The research underscores the importance of educational programs and awareness initiatives to enhance the entrepreneurial ecosystem, fostering successful entrepreneurship among university students in developing countries. This study contributes valuable information for the formulation of effective strategies in educational institutions and comprehends the factors influencing entrepreneurial intentions.
Published Version
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