PERSONIFICATION OF WAY OF LIFE TYPES OF YOUNG MEN AND WOMEN – GRADUATES OF THE UNIVERSITY

Abstract

The article presents the results of a study aimed at research of the characteristics of personification as the substantive characteristic of each type of the way of life ideals (matrimonial, bohemian, health, career, community, social, social-protection, gnostic) of young men and women – graduates of the university. Research methods: survey (questionnaire for study the way of life ideal), a content analysis of the open questions of the questionnaire, expert evaluation categories, methods of nonparametric statistics. Results. The article presents ideas about the way of life ideals, discloses its components and characteristics. In the article designated types of way of life ideals: matrimonial, bohemian, health, career, community, social-protection, gnostic. Established the features of personification of each type of boys and girl’s ideals (who are graduates of the university). The results show that all kinds of way of life ideals are personified; that there are attractive to young people personality traits of real people (or groups) whose way of life influences on the construction of their own ideals of life. It is shown that the differentiation of male and female personification of ideals occurs on different parameters: for the ideals of «matrimonial life» and «career life» appears only in the parameter singularity / community; for the ideal of «social life» – in the parameters singularity / community, the psychological portrait, similarities; for the ideal of «health life» – in the parameters singularity / community, the psychological portrait, a means of implementing, similarities. Application of the results: psychological services in high schools and personnel services in different companies.