PERSONIFICATION OF INFORMATION IN SOCIAL NETWORKS

Abstract

This article is devoted to a phenomenon of personification of information in social networks, which are becoming an important media space not only for users, but also for the mass media. Many of the events that have got a response in popular social networks are further reflected in the journalistic articles. The famous personalities acting as newsmakers express their position on any relevant issue on their personal pages. In many popular social networks are presented the official communities of federal and regional mass media. Thus, the content of social networks becomes some kind of media resource and media platform for audience and traditional mass media. Today social networks act as a peculiar source of information through which users receive information corresponding to specific classroom expectations. In this article the author connects such “point wise” oriented content with concept of personification of information – feature of the communication allowing to connect content of the information with perception of an image of the communicant. The presence of journalists and edition in social networks becomes necessary in new mass media space because a modern media text ceases to be distanced from the audience. The space of social networks initially allows Internet users to personalize information posting personal data, commenting on actual events. In this article author considers the peculiarities of this phenomenon on the example of personal pages of different types of users. Depending on the types of users (public personalities, representatives of professional community, ordinary users) publications can have the character of information occasion, transmit personal attitude of journalists to the described events, allow to the actual important social and political issues.