ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ АКТИВНОСТІ КОРИСТУВАЧІВ СОЦІАЛЬНИХ МЕДІА

Abstract

The article deals with the analysis of psychological features of social media users’ activity. The authors discuss the main approaches to the classification of social media, clarify the definition of this concept. The article presents the analysis of the typologies of social media users. According to the results of the qualitative study, the authors identified eight types of social media users, (considering the specifics of their activity: 1) generator of creolized content; 2) initiator of the discussion; 3) active participant in the discussion; 4) spreader of the creolized content; 5) imitator; 6) conformist; 7) observer; 8) inactive user. The psychological characteristics of the activity of these types of users of social media are identified. It has been proved that there are some differences in the ratio of different types of users for the most popular social networks (Facebook, Instagram, Twitter) and messengers (Telegram, Viber). It is determined that the leading types of users are: for the Facebook – discussion initiator, active discussion participant, conformist; for the Instagram – generator of creolized content, spreader of the creolized content, and a follower; for the Twitter – generator of creolized content, spreader of the creolized content and a discussion initiator; for Telegram – discussion initiator, active discussion participant, spreader of the creolized content; for Viber messenger – initiator of discussions, active participant of discussions, conformist. The prospects for further research are outlined: verification of the typology of social media users in an expanded sample, specification of the psychological profile of different types of social media users, creation of technologies for development of personality’s media competence, identification of preconditions for constructive social media impact on users, exploration of the role of social media in the process of building a personality’s civic competence.