Abstract
The image of an organization will affect public confidence in the organization, so it is important for an organization to build or maintain that image. As an institution of higher education, IAIN Tulungagung made several attempts to create a positive image. Perceptions of students of secondary educational institutions, which is one of the many steakholders that will affect the success of a college course needs special attention. IAIN Tulungagung assumption that emphasizes a balance between religious knowledge and general knowledge, often the pressure point students secondary educational institutions in perceiving IAIN Tulungagung. The dissemination of information is needed to influence the perceptions of students secondary educational institutions against IAIN Tulungagung in the public. The experience and the introduction of the IAIN Tulungagung closer to the community will have positive impact on the image of IAIN Tulungagung. This is so that students have a balanced and factual information quiet IAIN Tulungagung. Teachers, principals, senior, and even the alumni are influential parties in imaging IAIN Tulungagung.Keywords: Perception, Image, IAIN Tulungagung
Highlights
Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) yang bertempat di Tulungagung
it is important for an organization to build
of the many steakholders that will affect the success of a college course needs special attention
Summary
Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) yang bertempat di Tulungagung. Sebagai PTKIN terbesar di Jawa Timur bagian barat daya, penting bagi IAIN Tulungagung untuk menjaga citra baik di mata masyarakat. 9. Guru mempunyai pengaruh untuk mempengaruhi citra IAIN Tulungagung di mata siswa SMAN 1 Boyolangu dengan cara mengarahkan dan membimbing siswa tersebut dalam memilih jurusan. Siswa menganggap IAIN adalah satu-satunya perguruan tinggi negeri di Tulungagung yang cukup besar dan mempunyai banyak jurusan, sehingga harus didukung dengan pemberian informasi dan sosialisasi yang tepat dari pihak IAIN Tulungagung. Faktor-faktor yang mempengaruhi citra IAIN Tulungagung dalam persepsi siswa SMAN 1 Boyolangu antara lain: orang tua, guru, kepala sekolah, alumni dan kakak kelas. 4. Faktor-faktor yang mempengaruhi citra IAIN Tulungagung dalam persepsi siswa MAN Tulungagung 1 antara lain: guru, kepala sekolah, alumni dan kakak kelas
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