Abstract
Abstract
 Entrepreneurship and Marketing Training for Ornamental Fish Cultivation in Pamijahan Village as a form of dedication to independence and existence in the community. This service activity aims to provide assistance to Betta fish cultivators, and this training is in collaboration with the Betta Community in Pamijahan District to build a betta fish cultivation and marketing business (Betta sp.). This activity is carried out through the stages of introducing the potential for ornamental fish cultivation, building relationships with ornamental fish cultivators and marketers, and developing promotional strategies in business pioneering, marketing, and alumni business development. This mentoring activity resulted in a pioneering business for the cultivation and marketing of ornamental fish, especially betta fish with the name Exotic Betta. The business that was initiated within three months has shown business prospects with an increase in sales and expansion of marketing areas, both in Pamijahan Village and regencies to areas outside Java Island. Promotion and marketing of Exotic Betta betta fish through online media and social media has made this business unit quickly recognized by betta fish hobbyists. Business development needs to be done by diversifying commodities to increase and develop ornamental fish marketing business.
 Keywords: alumni, entrepreneurship, betta fish, community service
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
