Abstract
Technological developments are very rapid, demanding all aspects of life to move forward, according to these technological developments. One aspect that is demanded is education. Learning media as an alternative intermediary for materials taught by teachers to students at this time must prioritize technology in each learning media used. In line with this description, this study will try to develop an ADOBE Premier-based learning media in the subject of poetry texts. The method used in this study is Research and Development (R&D) with the ADDIE model. The ADDIE model is used as a procedure in developing products. Data collection techniques using interviews and questionnaires. Interviews and questionnaires are used as instruments to find out the results of the needs analysis, aspects of the feasibility of the product being developed, and student responses related to the product being developed. In the final stage, a student response test was carried out to determine product quality. The results showed that this research succeeded in developing a product with a very feasible category with a feasibility score of 88.265. The final product review shows that this product is ready and suitable for use.
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