Abstract
This research is survey research, with a quantitative approach. This study aims to determine the relationship between price perception variables, product quality variables, customer satisfaction, and consumer purchasing decisions by conducting a survey of Yogyakarta Indomaret customers. The sample was determined by the Slovin formula. The sampling technique used was simple accidental sampling using a questionnaire. The results of this study indicate that the Price Perception Variable has a significant effect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05 resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on Customer Satisfaction because based on the t-test of 2,973 with a significance <0.05, this results in Ho being rejected and Ha being accepted. The customer satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by the t-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The price perception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127 with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has a significant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05 which makes Ho rejected while Ha is accepted
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
