Abstract
The purpose of this study is that we know the analysis of the effect of price perception. Product quality for CustomerSatisfaction and consumer purchasing choices. The object of this research is Indomaret Yoyakarta. The subjects ofthis research are customers who have shopped at Indomaret. This research is quantitative research. The sample ofthis study is part of the population, namely 100 customers who have shopped at Indomaret Yoyakarta. Where thissample is determined by the Slovin formula. The sampling technique used was simple accidental sampling. Datacollection techniques were carried out using a questionnaire or questionnaire method. The data analysis methodused is a regression method determined by t-experiment and classical assumptions. The data that has been obtainedis processed using SPSS 21. The results of this study indicate that the Price Perception Variable has a significanteffect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on customer satisfactionbecause it is based on a t-test of 2,973 with a significance <0.05. This results in Ho being rejected and Ha accepted.The Customer Satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by thet-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The priceperception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has asignificant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05which makes Ho rejected while Ha is accepted.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
