Abstract
This research was conducted at PT Setiajaya Mobilindo - Setiajaya Toyota Depok, with the aim of Knowing the influence of workshop service quality on customer satisfaction Knowing the influence of customer satisfaction on customer loyalty and Knowing the level of quality of workshop service provided on customer loyalty through PT Setiajaya Mobilindo - Setiajaya Toyota Depok customer satisfaction. The population in this study were all customers at PT Setiajaya Mobilindo - Setiajaya Toyota Depok Pekanbaru. Using the Slovin formula and accidental sampling technique, 161 selected samples were obtained. The research method was carried out descriptively and quantitatively, using simple regression testing techniques and the data was then processed using the IBM SPSS Statistics 26 program. With this research, research estimates were produced as to whether service quality has an effect on customer satisfaction and also whether customer satisfaction and service quality have an impact. influence on customer loyalty.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
