Abstract

In the current era of globalization, the development of technology and communication is growing rapidly and has become a very important issue for everyone. Technological advances in today's Indonesia make everything easier with the internet, by having a huge opportunity for business people to market their products online not only making it easier and saving time but also can be a loss for buyers if they are not careful when buying goods. This study aims to determine the effect of product quality and trust on preloved purchasing decisions on Facebook social media in Batam. The techniques used in this research are descriptive analysis and quantitative data analysis. The results of the study show that it has been concluded that it has a significant and simultaneous effect on the quality of goods and trust in preloved purchasing decisions on social media Facebook in Batam.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.