Abstract
Effective strategies and targeted to business success of companies can be obtained if batik traders 
 adopt e-commerce. According to the model Technology Accepatance Model (TAM) decision to adopt IT users 
 are influenced by perceived usefulness and ease of use. 
 This study aims to explain the effect of the adoption of e-commerce to business success batik traders 
 Setono Wholesale Market. Formulation of the problem in this research is the extent of adoption of ecommerce can provide benefits to batik traders Setono Wholesale Market, determine whether the benefits 
 and ease of use factor significant and positive impact on the adoption of e-commerce, and e-commerce 
 adoption is significant and positive impact on the success of business. 
 The sample used for hypothesis testing are 32 batik traders who already have a personal website. 
 The sampling technique used is pusposive sampling technique. Testing research instruments using validity, 
 reliability, and normality. Testing research hypotheses using regression analysis intervening. T o process the 
 data used SPSS version 17. 
 Results of hypothesis testing shows there is simultaneously a positive significant impact factor and 
 ease of use of the benefits of e-commerce adoption, and there is a significant positive influence the adoption 
 of e-commerce to business success.
 
 Keyword : AdoptionE-commerce, TAM Model.
Highlights
Effective strategies and targeted to business success of companies can be obtained if batik traders adopt e-commerce
This study aims to explain the effect of the adoption of e-commerce to business success batik traders Setono Wholesale Market
Formulation of the problem in this research is the extent of adoption of ecommerce can provide benefits to batik traders Setono Wholesale Market, determine whether the benefits and ease of use factor significant and positive impact on the adoption of e-commerce, and e-commerce adoption is significant and positive impact on the success of business
Summary
Teknologi informasi saat ini berkembang merambah segala sendi kehidupan manusia. Peran teknologi informasi (TI) dalam bisnis juga semakin kuat. Penggunaan internet dalam bisnis berubah dari fungsi sebagai alat untuk pertukaran informasi secara elektronik menjadi alat untuk aplikasi strategi bisnis, seperti: pemasaran, penjualan, dan pelayanan pelanggan (Yuliana, 2000). Industri batik memberikan sumbangan yang besar terhadap kemajuan perekonomian di Pekalongan dengan mayoritas dari home industry, sehingga Kota. Penggunaan tenologi informasi dalam pemasaran produk batik adalah salah satu usaha untuk memperluas akses pasar. Ecommerce merupakan salah satu cara yang dapat dilakukan oleh pedagang batik untuk memasarkan produknya selain dapat memperluas akses pasar. Sebagai bukti bahwa dengan adopsi e-commerce, pedagang batik akan memperoleh manfaat yang besar, beberapa peneliti telah melakukan penelitian diantaranya, menurut penelitian (Fatmariani, 2011) menunjukkan bahwa semakin tinggi adopsi teknologi informasi Open Source ecommerce dalam UKM, semakin tinggi pula kinerja UKM. Penelitian ini bertujuan untuk mengetahui sejauhmana adopsi ecommerce dapat memberikan manfaat kepada pedagang batik, mengetahui pengaruh faktor manfaat dan kemudahan penggunaan terhadap adopsi ecommercepedagang batik, dan mengetahui pengaruh adopsi ecommerce terhadap keberhasilan usaha pedagang batik
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