Abstract
In order to explore the factors that influence online sports learning platform use among college students, this study constructed an instrument for measuring students’ intentions of using online sports learning platforms based on the Technology Acceptance Model (TAM). A total number of 293 college students participated in the study through an online survey. The survey was first tested for validity and reliability, followed by hypothesis testing using Structured Equation Modeling. The results showed that perceived usefulness had a positive and significant impact on college students' using attitude, and perceived usefulness had no significant direct impact on using intention; perceived ease of use had a significant positive impact on perceived usefulness, perceived ease of use had a positive impact on using intention, and perceived ease of use had no significant impact on using attitude; using attitude had a significant positive impact on using intention.
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