Abstract
The aim of this research is to find out, analyze and test the influence of product innovation and social media, both partially together, on the competitive advantage of MSEs in Tembalang District, Semarang City, as well as to find out, analyze and test the influence of product innovation and social media both together. on the competitive advantage of MSEs in Tembalang District, Semarang City. Data collection was carried out by survey using a questionnaire given to 47 SMEs in Tembalang Village, Semarang City. The analysis tool used is the SPSS '26 program. The results of the research show that product innovation partially has a positive and significant effect on the competitive advantage of MSEs in Tembalang Village, Semarang City, social media partially has a positive and significant effect on the competitive advantage of MSEs in Tembalang Village, Semarang City, while jointly product innovation and social media have a positive and significant influence on the competitive advantage of MSEs in Tembalang Village, Semarang City.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
