Pemanfaatan Instagram Sebagai Media Promosi Desa Wisata di Provinsi Bali

Abstract

The existence of tourist villages today is not well-known by many people if the government and local residents don’t do promotional activities. The presence of social media, especially Instagram as a communication and information tool, can make it easier to do online promotions so that tourists are interested in visiting tourist villages. This research aims to find out how the promotion of the tourism village of Carangsari (@desawisatacarangsari), Kesiman Kertalangu (@tebamajalangu), and Sudaji (@sudajitourism) use Instagram as their promotional medium. This research used a qualitative method and data analysis by Mile and Huberman. The results of this research show that the Carangsari has used Instagram as a promotional medium with more reference to content marketing, the Kesiman Kertalangu has used Instagram as a promotional medium according to the theory used, then the Sudaji is felt to have not made full use of Instagram as their promotional medium.