Qualitative Research in Digital Era: Innovations, Methodologies and Collaborations

Abstract

The differentiation of contemporary approaches to qualitative data analysis can seem daunting even for experienced social science researchers. Especially when they move forward in the data analysis process from general analytical strategies used in qualitative research to more specific approaches for different types of qualitative data, including interviews, text, audio, images, videos, and so-called virtual data, by discovering the domain ontology of the qualitative research field, we see that there are more than twice as many different classes of data analysis methods as qualitative research methods. This article critically reflects on qualitative research and the qualitative computer data analysis process, emphasising its significance in harnessing digital opportunities and shaping collaborative work. Using our extensive analytical and research project experience, the last research results, and a literature review, we try to show the impact of new technologies and digital possibilities on our thinking. We also try to do the qualitative data analysis. The essence of this procedure is a dialectical interplay between the new world of digital technology and the classic methodology. The use of digital possibilities in qualitative research practices shapes the researcher’s identity and their analytical and research workshop. Moreover, it teaches collaborative thinking and teamwork and fosters the development of new analytical, digital, and Information Technology (IT) skills. Imagining contemporary qualitative research and data analysis in the humanities and social sciences is difficult. Opening to modern technologies in computer-based qualitative data analysis shapes our interpretation frameworks and changes the optics and perception of research problems.