Abstract
The purpose of this article. Become familiarized with the perception of the new cultural phenomenon of “distance learning” by participants in the educational process and determine what are the trends in their behavior in the new conditions of distance education.
 The methodology. The methodological basis includes systematic and comparative approaches, as well as analysis of the results of the survey of participants in the educational process of the “Angström” Lyceum of Distance Education.
 The results. Features of formation of distance learning, distribution and institutionalization of distance form of education are considered. The study of the learning process gives new approaches to understanding this phenomenon as a holistic full-fledged educational process that meets the needs of students and the conditions of development of modern society. It is proposed to analyze the activities of distance education institutions in two types of culture: the field of application of IT technologies in the traditional format of education and IT as products in its form and content. The results of the survey show the achievements and attitudes of applicants to the proposed educational technologies. The following directions of researches are offered: perception by consumers of distance education and change of their lifestyle, values, norms of behavior, culture of communication; emergence and organization of resource methodological centers to ensure and implement distance learning; achievements, prospects for the development of distance education and the consequences for the state of the whole industry. The study concludes that the concept of distance learning is perceived as a full-fledged form of education. The authors suggest that distance learning may become one of the leading forms of learning for Ukrainian society.
 The scientific novelty. An attempt is made to mark out a new interpretation of the phenomenon of “distance learning” from the point of view of the consumer and new conditions for the development of society. The results are analyzed and the conclusions of the research of the opinion of the participants of the educational process of the distance education institution are summarized.
 The practical significance. The key results of this study can be used by researchers and the administration of educational institutions, which are responsible for the organization of distance learning, as well as for further improvement of research activities in the field of education.
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