Pattern of Retail Marketing

B Charwak

doi:10.21095/ajmr/2013/v6/i2/88261

Abstract

This paper attempts to present the retail trends in India's economic growth which has accelerated significantly over the past two decades and so, too, has the spending power of its citizens. Real average household disposable income has roughly doubled since 1985. With rising incomes, household consumption has soared and a new Indian middle class has emerged. The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his/her needs than ever before. Consumers now value convenience and choice at par with getting value for their hardearned money. Retailing is the world's largest private industry with total sales of $6.6 trillion. In India, the industry is large, accounting for around 10% of GDP which is the second largest after agriculture. India has one of the highest densities of retail outlets in the entire world. This paper used spss statistical tools to analysis and reviles the data.

Highlights

This paper attempts to present the retail trends in India's economic growth which has accelerated significantly over the past two decades and so, too, has the spending power of its citizens
Retailing consist the sale of goods or merchandise from a fixed location i.e. a departmental store or by post, in small or individual lots for direct consumption by the purchaser
Retailers are at the end of the supply chain

Summary

Introduction

This paper attempts to present the retail trends in India's economic growth which has accelerated significantly over the past two decades and so, too, has the spending power of its citizens. Growing in tandem with the economy is the Indian retail sector. 2. To study the buying behavior of the customers in retail marketing. 2. Alternative hypothesis (H1): There is no difference between margins based on different level products.

Results

Conclusion