Abstract
Quality Function Deployment (QFD) is a customer oriented design tool used to ensure that customer expectations are satisfied in the early design stage. Customers directly and companies indirectly enjoy the benefits of implementing such methodology. Many extensions have been proposed in order to extend QFD’s application or improve limitation of traditional QFD; among which incorporation of Multi–Criteria Decision Making (MCDM) theories into QFD, in particular Analytic Network Process (ANP) is noteworthy. This paper proposes a new extension of QFD called Fuzzy Cybernetic ANP (FCANP) which is able to model QFD tables, especially when company’s experts deal with a large number of customer demands, while subjectivity of judgments are handled. Keywords: Fuzzy Cybernetic Analytic Network Process (FCANP), Part Deployment, Quality Function Deployment (QFD)
Highlights
Global competitiveness in today’s world is an undeniable necessity of every industrial firm
The methodology of this study aims to propose a new extension that is compatible with real world Quality Function Deployment (QFD) cases whose decision makers deal with large customer demands, technical measures, and subsequently, product characteristics
A new Analytic Network Process (ANP) based extension was proposed for QFD in response to two major bottlenecks: the problem or difficulty of data collection, and the possibility of receiving inconsistent judgments when ANP is utilized to model a QFD with large number of components
Summary
Global competitiveness in today’s world is an undeniable necessity of every industrial firm. This fact is not limited to industry and goods production; it includes all customer-oriented organizations where the customers play a vital role to identify organizational positive and negative aspects. This fact is not limited to industry and goods production; it includes all customer-oriented organizations where the customers play a vital role to identify organizational positive and negative aspects1 They try to achieve better quality and less cost for the products. For this reason, many companies meet the challenges, which are related to various customer demands, and its rapid changes; they must be able to respond quickly to stay in the competitive market. WHAT is a term used broadly in business, it is used to illustrate the identification process of customer’s needs and aversions, and consider these in designing the product
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