Abstract

The product under study is a mattress product. The problem at hand is a mismatch with consumer desires. To minimize this mismatch, an analysis was carried out using the Quality Function Deployment (QFD) and Analytical Network Process (ANP) methods. Where QFD is used to determine customer technical desires and then weighting is carried out using the ANP method. From the calculation results, the highest to the lowest technical characteristics are cutting speed, cutting accuracy, product dimensions, component composition, machine capacity, and durability. The value of the difficulty level of cutting speed is 4 and the importance level is 23% and the estimated cost is 20%. Then from these results, the company must pay more attention to these characteristics because it can have a direct effect on the product. The wrong cutting speed will result in reject products so that it can reduce profits for the company or harm the company.

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