Abstract

The most important fair event in Poland was Targi Transportu Zbiorowego Transexpo (Public Transport Fairs) oragnized by Targi Kielce and Economic Chamber of Urban Transport. Despite that, at almost the same time on our continent, eight other bus events were organized, where has been presented 600 buses. That exhibitions took place in Germany, Russian, Italy, Great Britain, Ireland and Czech. It is important to look at the vehicles shown in Kielce through the prism of other fairs. In this way, we will receive a full list of active bus manufacturers in Europe and a full picture of their marketing policy on individual market. That is the idea of this article.

Highlights

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Summary

Introduction

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