Abstract
This paper investigates public relations and specificities of public relations in the banking and insurance sector. Firstly, we define the notion and principles of public relations. Further, we analyse the connection between marketing and public relations. PR departments in banking and insurance sector provide media with financial reports, inform them on new products / services launches, and comment on issues related to banking and insurance sectors. Public relations in insurance have specific ethical and social context. Modern public relations in insurance sector are based on five types of campaigns: launch story, data driven story, survey story, desk research data stories and expert opinions. Modern public relations should be using new communication medias such as internet portals and social networks
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
