Abstract
The present paper is an attempt at an analysis of the anthropological and ethical dimension and foundation of media culture. Culture is herein regarded as a space for a person’s manifestation and communication. While in search of the most deeply rooted foundations of the personalistic concept of culture, it seems worthwhile to recall a fundamental truth that genus humanum arte et ratione vivit. It is a truth which reveals a close connection and dependence between the human dimension of life and the rationality of culture. On the one hand, the personalistic deep-rootedness of media culture shows the human being in the large-scale character of culture; on the other hand, it emphasizes the fact that it is the human being that is the subject and creator of culture.
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