Abstract
Knowledge has become a key resource and the driver of economic progress. The distribution of welfare in the world demonstrates that the richest countries are the ones that have the knowledge, not natural resources. Creating a knowledge-based society is the foundation for sustainable development. Key factors influencing the creation of a knowledge-based economy are investments in education, research and development and application of new technologies. Nevertheless, culture, attitudes and values that affect people’s commitment to continuous improvement and learning, can also play an important role in creating a knowledge society for sustainable development. In this paper authors are making an attempt to identify the basic values of employees in several Serbian companies by means of factor analysis approach, with special emphasis on the national cultural dimensions framework and its utility.
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