Optimization and Reconstruction of the Teaching Content of "Brand Clothing Planning and Design" Based on "Four Key & Four Perspective"

Abstract

Higher education should not only cultivate more senior specialized talents, but also cultivate new applied talents who can adapt to the requirements of economic and social transformation, development, and scientific and technological transformation, and have "high moral cultivation, comprehensive quality, strong innovation and entrepreneurship ability, and strong practical application ability". The role of traditional classrooms is mainly to cultivate students' basic knowledge quality and general abilities. The advantage lies in the systematic and solid mastery of basic knowledge, but the cultivation of core literacy and competitiveness of students' application ability is relatively lacking, and the effect of "two strong and one high" talent cultivation regulations is not obvious. In recent years, the country has focused on the construction and reform of application-oriented undergraduate colleges and universities, cultivating high-quality application-oriented talents, and has successively issued a series of documents and carried out a series of actions. Among them, promoting the classroom revolution in application-oriented colleges and universities is seen as an important breakthrough in reform. The classroom revolution is not only a revolution in technology, but also a revolution in educational concepts. The optimization and reconstruction of teaching content, as the leading action of the classroom revolution, has gradually attracted the attention of college teachers. "Brand Clothing Planning and Design" is a compulsory course for students majoring in clothing to improve their professional literacy. After long-term exploration, research, and practice, it has proposed three restructuring principles that focus on the "applicability, novelty, and logic" of the teaching content for the optimization and reconstruction of this course; In the practice of optimizing and reconstructing teaching content, it is necessary to take enhancing the applicability of teaching content as the main line of optimizing and reconstructing it, infiltrate curriculum ideology and politics into the entire process of teaching and educating people as the theme of optimizing and reconstructing it, tap the essence of traditional Chinese culture as the main guide of optimizing and reconstructing teaching content, cultivate students' international perspective as a main axis of optimizing and reconstructing teaching content, so that students can expand their learning range on the basis of learning textbooks well, Strive to surpass the teaching materials in terms of the breadth and depth of knowledge learning. At the same time, guide students to enter the practical field, exercise hands-on skills, master practical operating techniques, and develop the ability to solve practical problems.