Optimasi Desain Packaging dan Digital Marketing UMKM Dapoer Umi Navisah

Abstract

Purpose: This activity aims to provide MSMEs to create packaging and to grow sales through the development of digital marketing. Methodology: This activity assists with applying MSMEs through the marketplace, help to promote products, manage sales, and develop, and give instruction on how to create a design for packaging product. Results: This dedication output improves knowledge of packaging products, registering MSME addresses to google maps and creating food services delivery accounts, understanding how to expand the market and sales reach. Conclusions: The activities carried out by the PKM Team so that Dapoer Umi Navisah MSMEs become more competitive MSMEs include the Development of packaging designs and the Development of digital marketing. Limitations: Researchers realize that in a study there must be many obstacles and obstacles. One of the factors that became obstacles and obstacles in this study was the time and place of research. Contribution: These MSMEs have helped absorb labor in the city of Depok, especially the Sukmajaya sub-district. One strategy that can be used to survive this challenge is to maximize online sales.