Abstract
Digital marketing is growing quickly in India. Digital marketing is being used by many Indian businesses to generate competitive leads. The Internet plays the largest and most important function in digital marketing. The widespread use of the web for both personal and professional purposes has led to the creation of various new channels for marketing and advertising activity. The development of digital marketing in the current environment is the main subject of this article. The purpose of the study is to identify the phenomenon connected to the trend in digital marketing. As a result, three parties—the Corporation, the 3rd Party Agency, and the Consumers—were included in the dispute. The survey's findings show that everyone is in agreement that internet literacy is a requirement for the expansion of internet advertising in this study.
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