OPPORTUNITIES FOR TERRITORIAL MARKETING IN THE DEVELOPMENT OF THE SINGLE-INDUSTRY TOWN OF KHROMTAU

Abstract

The purpose of the study is to analyze the state of socio-economic development of the city of Khromtau, the only single-industry town with high potential in the Aktobe region, and use marketing opportunities in further developmentMethodology – general scientifi c research methods, such as analysis, comparison, generalization Uniqueness/ value of the study.Originality / value of the research. It can be used in the development of a roadmap for the development of the region, a comprehensive development plan by socio-economic assessment of the pace of development of the monotown Khromtau.Findings. As a result of the study, based on the results of the study of the socio-economic state of the monotown of Khromtau, it was determined that the economic, social sphere, and infrastructure situation are at an average level. Chromite ore mined and exported to Khromtau is competitive in the world due to its rich ore content and has special properties of the hardest chemical element. Chrome ore makes the city of Khromtau a potential monotown for the coming decades. Nevertheless, the production left over from Soviet times and the level of deterioration of some infrastructure facilities in the city remains high. Despite the largescale work in this direction, in general, there are common problems characteristic of single-industry towns in Kazakhstan. The main goal of the development of single-industry towns should be the creation of new industries, improving the level and quality of life of people. Therefore, it is fi rst necessary to create enterprises as a point of growth, and then develop the infrastructure for revenues from these enterprises to the budget. To do this, it is recommended to form the image of a single-industry town.