Abstract
The physical health of college students is an important issue related to the output of qualified talents in colleges and universities. The research methods such as the literature method are used to analyze the opportunities and challenges faced by the physical health promotion of college students in the big data era. Help to provide self-real-time monitoring and timely and effective diagnosis; self-media communication can help provide more scientific guidance; the scientific use of big data can assist in the comprehensive management of problems. The main challenges are mainly from the difficulty of college physical education curriculum reform and the weakness of students’ physical consciousness, and put forward countermeasures.
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