Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective

Abstract

The research was undertaken on the operational issues in marketing agricultural products from the perspective of three different community sectors in three randomly chosen municipalities in Agusan del Sur—Bunawan, La Paz, and Trento. The eight (8) operational issues identified in the marketing system were evaluated among the agricultural producers, residents, and government officials according to their severity in the community using a Likert Scale. The findings demonstrated that the different sectors of the community viewed the majority of their perceived levels of operational issues with marketing agricultural products as to the economics of agriculture, agriculture product marketing opportunities, land and agriculture, agricultural production practices in the area, the agricultural community in the area, and agriculture and community relations as typically experienced issues in the province’s marketing system. However, the satisfaction with agricultural support as a career and infrastructure revealed the issues evaluated as complicated and complex to handle, respectively. A unisonant evaluative result is implied by the premise that the trifocal perspective by the sectors in the community of the majority challenges in marketing agricultural products revealed no significant variation. Thus, the Department of Agriculture (DA), local government unit (LGU), and other government organizations may consider these results in prioritizing the complicated and complex issues being identified in this study to improve the marketing system in the province of Agusan del Sur. How to Cite: Mark Vincent T. Cortez, Nancy S. Doloriel, 2023. "Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective." Journal of Agriculture and Crops, vol. 9, pp. 323-328.