Abstract
Movement of people in Semarang city have been serving by the public transport, but the service it less efficient in terms of cost and time. This condition makes people prefer to use private vehicle. On the other hand, there are progress in technology era that present online transportation service. Online transportation is considered the fastest and flexible mobility for consumers. In addition, the cost of travel is more expensive than other vehicle. The research purpose was to examine the characteristics and model of online transportation demand in residential and education area. The method is quantitative using accidental sampling techniques, which is addressed to residents of Perumnas Tlogosari and Tembalang campus area who have used online transportation. The analysis tool used are linear regression analysis. The result of this research can find demand variables for movement by transportation online in residential and education area.
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