Abstract
The aims of this study are; knowing the profile of users of online transportation services, knowing the factors that influence the selection of online transportation and knowing the correlation of online transportation towards the income of conventional transportation drivers in Semarang City. This research used descriptive percentage, multiple linear regression and the correlation with the helped of SPSS program as analysis method. The results show that the users of online transportation services are dominant female in the age range 21-30 with the last education taken is college. For employee, mostly are private employees and college students with dominant status are not married or single. Factors that significantly influence the use of online transportation in Semarang City are price, income, service quality and distance. While the price of other transportation and travel time factors do not have a real influence on the use of online transportation services in Semarang City. Technological variables show a very weak correlation, and the number of online transport fleets variable shows sufficient or moderate correlation. The government is expected to be more careful in setting conventional transportation prices so that the price inequality that occurs between online transportation and conventional transportation is not too high. Because not all consumers use online transportation and able to use internet
Highlights
IntroductionTrade center, growth center, distribution node, settlement center or capital area (Soesilowati, 2008)
City is industrial center, trade center, growth center, distribution node, settlement center or capital area (Soesilowati, 2008)
The results show that the users of online transportation services are dominant female in the age range 21-30 with the last education taken is college
Summary
Trade center, growth center, distribution node, settlement center or capital area (Soesilowati, 2008). Urban areas on the one hand have high economic value as a business center, but on the other hand problems arise as a consequence of the business center, one of them is transportation problems (Pujiati, Sarungu, & Soesilo, 2017). Semarang City is the capital of Central Java, which has high flow of mobility. The high flow of population mobility in an urban area is caused by the high population density which is a measure of the population divided by the area, bigger population with a narrow area illustrates that there’s happened population density (Martini & Sudibia, 2013)
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