On Transformation of China’s TV Media in Omni-media Era

Abstract

The advert of omni-media era poses unprecedented challenges to traditional TV media. Transformation and integration become imperative for its sustainable development. The paper tries to discuss successful transformation of TV media in terms of thinking pattern change, program editing system, and Human Resource Integration: how to enhance internet awareness and reconstruct media-user relationship; how to establish the editing system of one source, multiple channels, various forms, and how to update human resource structure, management system and integration mechanism.