Abstract

With the advent of the new media era, in order to adapt to the changes of the times, the ideological and political education of College Students’ work has also changed. Based on the importance of college students becoming talents, how to innovate ideological and political education in the new media era has become the focus of social attention. This paper first summarizes the characteristics of the new media era, and then analyzes the challenges and opportunities of new media technology in college students’ Ideological and political education, as well as the current situation and changes of Ideological and political education in the new media era. Finally, on this basis, it tries to think about the effective path to improve the effectiveness of College Students’ Ideological and political education in the new media era.

Highlights

  • The opinions of the CPC Central Committee and the State Council on strengthening and improving ideological and political work in Colleges and Universities under the new situation points out that we should focus on promoting the reform and innovation of Ideological and political work in Colleges and universities, vigorously strengthen the construction of Internet Ideological and political work carrier, and carry out ideological and political education by using the expression methods preferred by college students

  • With the advent of the new media era, in order to adapt to the changes of the times, the ideological and political education of College Students’ work has changed

  • This paper first summarizes the characteristics of the new media era, and analyzes the challenges and opportunities of new media technology in college students’ Ideological and political education, as well as the current situation and changes of Ideological and political education in the new media era

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Summary

Introduction

The opinions of the CPC Central Committee and the State Council on strengthening and improving ideological and political work in Colleges and Universities under the new situation points out that we should focus on promoting the reform and innovation of Ideological and political work in Colleges and universities, vigorously strengthen the construction of Internet Ideological and political work carrier, and carry out ideological and political education by using the expression methods preferred by college students. There are many articles about The research theme of “Ideological and political education for college students in the new media era” has great relevance, and the representative research results are as follows: Xu Haixin and Liao Haojun published on the Academic Forum on how new media can play an effective role in Ideological and political education for college students, only 61% of teachers’ normal use of new media is investigated, and the methods of improving media literacy education are analyzed from three aspects: media factors, social factors and college students’ personal factors; Hong Yun published in the Journal of the National Institute of education administration, “Reflections on College Students’ Ideological and political education in the new media era” , after comparing the thoughts of Ideological and political education in western countries, this paper puts forward innovative path thinking on the ideological and political education of college students in China; long Nina, published in the analysis of innovative path of Ideological and political education of college students in the new media era, puts forward several paths to innovate the ideological and political education of college students, especially the introduction of “agenda setting” , adhere to the socialist core value system to lead network public opinion; changes and Countermeasures of College Students’ Ideological and political education in the new media era published by Chen Zhiyong in the guide of Ideological and theoretical education , compare the dialectical relationship between the change of Ideological and political education and tradition, and explore how to adhere to the essence and apply the change factors to improve the educational effect. This paper attempts to make a more systematic analysis from the above levels

Overview of New Media
The Information Environment Is Open
Information Dissemination Is Immediate
Information Dissemination Is Interactive
Rich Types of Information Dissemination
Conclusion
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