Abstract
In this Internet era, rural areas in China are involved in this golden age of ecommerce rapid development as the result of the policy of achieving rural revitalization and common prosperity. However, because of the limited factors in human sources, technology and transportation, rural ecommerce development is slow. To help remote rural areas out of dilemma in e-commerce development and establish its connection with the outer world, this paper analyzes the positive and negative factors in rural areas in the process of developing rural e-commerce. By making a case analysis of the e-commerce development in one of Chinese rural area Jingxi, a successful model in rural e-commerce development, this paper has proposed an e-commerce mode that fits Chinese rural areas, the application of which is hoped to facilitate Chinese rural e-commerce development.
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