Analysis on the Problems and Countermeasures of Agricultural Product E-commerce Development under the Background of Rural Revitalization

Abstract

With the rapid development of science and technology in recent years, and the strong support of the Chinese government, the world’s most extensive Internet area has been formed. In recent years, my country’s E-commerce has developed very rapidly, which has promoted the development of rural E-commerce. The development of rural E-commerce has promoted the development of the rural economy, especially in the current country’s rural revitalization strategy. The report of the 18th National Congress of the Communist Party of China stated: “Insist on focusing on the construction of national infrastructure and social development in rural areas, deepen the construction of new rural areas and poverty alleviation development, comprehensively improve rural production and living conditions, strive to increase farmers’ income, and maintain a sustained and rapid income of farmers. increase”. Rural E-commerce is a key link in the realization of the strategic goals of rural revitalization. Although my country’s rural E-commerce development has made some outstanding achievements at this stage, in terms of the time period of rural E-commerce development, it is only in its infancy. There are bound to be many problems to be solved, and some problems in the treatment of the juvenile industry may make this industry disappear. This article is based on the rural revitalization strategy. This article explores the current problems in the development of rural E-commerce in my country, and proposes specific development paths to contribute to the further development of rural E-commerce.