Odnos između kvalitativnog i kvantitativnog vrednovanja učinka ekonomske diplomatije

Abstract

The question that arises during the process of determination and application of the selected model of economic diplomacy is very common and well known - in what way, in most of the situations, objectively measure and evaluate the effect of the work of economic diplomacy? Although the performance evaluation system should be anticipated and designed along with the beginning of the implementation of the selected model, very often this is not the case. It is very important to specify in advance system performance evaluation in order to make known applied parameters when assessing achieved results. The lack of precision of these parameters, at a later stage, during the monitoring of the work of economic diplomacy, is no small difficulty. The reasons for the absence of clear assessment criteria are multiple and primarily related to the difficulty of efficient combination and a clear overview of the relationship between the qualitative and quantitative component of the results of the work of the economic diplomats. However, in spite of the fact that this type of research has not, until now, brought the exact model of precise determination of the performance of economic diplomats, the efforts at designing, at an early stage of establishing the model, the methods of measuring the effects are one of the bases for stable and consistent application of the selected model.