Nikkei as a complete cross-media system

B Pashchenko

doi:10.15421/292008

Abstract

The scientific paper is devoted to the cross-media system which is built around Japanese economic newspaper Nikkei. The work considers the phenomenon of cross-media, the preconditions of its establishment in Japan, and its functioning with complete Nikkei cross-media platform as an example. Research shows how traditional Japanese daily press evolves into cross-media. The academic work considers the peculiarities of the most influential economic newspaper Nikkei, its history, topics and different channels through which the audience consumes information within the cross-media system. In addition, the author analyzes the circulation of various editions of the newspaper, tracing its changes from 2012 to 2019. The article analyzes how the newspaper builds a cross-media platform around print media, online publications, television, radio, information networks, participation in educational projects and exhibitions, and the introduction of augmented reality elements. The research compares cross-media categories by Gary Hayes with Nikkei cross-media elements, illustrating each category. The author also considers how Nikkei enters the global market, analyzes the processes of globalization and digitization of Japanese media model. The author defines the relationship between the development of online cross-media elements and the steady decline of the print circulations. The results of the work can be used for the further studies of Japanese media theory in domestic and foreign scientific discourses.

Highlights

Nikkei is a complete cross media system, which gives a good depiction of how cross media in Japan works
In terms of cross-media, each part of the system relates to the other in many ways, so this method provides us with the best tools to decompose the object of our research and analyze its elements precisely
According to Lukin, media institutions formation in Japan use two types of rules which determine the structured order of the media sphere: inherited socially generated rules, and the rules borrowed by the American government at the end of World War II [2]. These rules affected the contemporary look of Japanese media model

Summary

Introduction

Nowadays Japanese media model represents one of the most developed cross media systems in the world. People have access to the information they need through different media channels and devices. Day after day cross media systems are becoming more and more complicated. Cross media platform informs the audience, it connects, educates, guides the people and interacts with them. Cross media are related to globalization and digitalization of Japanese media. Nikkei is a complete cross media system, which gives a good depiction of how cross media in Japan works

Methods

Results

Discussion

Conclusion