NGOs and advocacy communications on sexual and reproductive health and rights: From the North to the South

Abstract

ABSTRACT Women in developing and developed countries can still suffer from constraints on their ability to exercise their reproductive rights, being subject to gendered norms and forms of control over their bodies and encountering various difficulties to accessing healthcare services. Sexual and reproductive health and rights (SRHR) thus continue to matter for the advancement of gender equality, whilst communications when strategically used can shape support for progressive policies. This project seeks to advance research on gender development and advocacy communications for social change. A core question asked here is how can communications be better used for advocacy on SRHR? Making use of a mixed-methods approach, this research engages with a sample of 52 feminist and health NGOs, located in both the North and the South. In-depth interviews with gender experts from the organizations were combined with a survey applied to the communication professionals, followed by content and discourse analysis of their institutional websites and social media engagement. This paper provides a condensed examination of the early research findings and core theoretical frameworks, arguing over the need to deconstruct discourses around SRHR under challenging times and concluding that NGOs need better communication strategies and practices in their advocacy communication efforts.