Abstract
With the continuous update of technical means, it is possible to store and process a large amount of data in news dissemination. This research mainly discusses the development of the news industry in the context of big data. Entering the era of big data, with the update of data collection and analysis and processing technology, audience feedback in news dissemination can directly through the in-depth mining of audience data and full sample analysis, fully and timely present the audience’s needs, preferences and behavior patterns. The value of audience feedback. Big data analysis of users can not only be applied to the overall analysis of users, but also can be refined to individual analysis. Through big data-based charts, the originally singular information presents different expressions, which greatly enhances the readability of news information. The main factors that affect users’ use of mobile news clients are the speed of news updates and the professionalism and comprehensiveness of news content, which account for 30% and 20% respectively. This research helps to propose a feasible development path for the future development of traditional news production.
Highlights
In the news dissemination industry, the exponential growth of big data and the application of related technologies pose many challenges to traditional news production
Traditional news production relies on news sensitivity to discover news, which leaves most of the decision-making power of news discovery to news practitioners, most professional news practitioners can rely on professional accumulation and practice to complete news
Because news sensitivity is a kind of thinking that exists in the minds of journalists, it will inevitably be affected by the subjective ideas of journalists, thereby affecting the objectivity of news information [7,8]
Summary
In the news dissemination industry, the exponential growth of big data and the application of related technologies pose many challenges to traditional news production. Has the professional status of traditional journalists been challenged as never before, but in the way of news production, big data has overturned traditional news production in the three aspects of news information collection, processing and distribution. To complete the production of a piece of news information, the first thing that should be done is to take various means to collect relevant news-worthy information. This is the first and most important step in the news production process. The news discovered through user big data analysis has absolute objectivity. It is completely obtained through the analysis of massive objective data.
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