New stationary distribution channels for tourism

Abstract

For more than four decades, selling leisure travel products was nothing much to talk about. Travel demand, at least in Germany, the country of the “travel world champions”, was steadily growing and flourishing. This situation has dramatically changed over the past few years. The growing saturation in the leisure travel market, combined with persistent overcapacities on the supply side, has made travel retail an object of entrepreneurial activity and analytical interest.