Abstract
This article describes research to provide baseline data representative of all leisure travelers in Idaho. The data base allows direct comparisons between resident and nonresi dent travelers and among people traveling during different seasons—comparisons that cannot be made with more methodologically fragmented travel-survey efforts. The results help delineate and describe district segments within Idaho's overall leisure travel market and enable researchers, policy analysts, and travel promoters to make decisions based on the interrelationships among those segments. Establishing a data base using the methods described can provide a more complete picture of travel throughout a state in a given year.
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