New Impetus of Campus Culture Education Based on Short Videos

Abstract

With the development of new media, short videos have become one of the important media in colleges and universities. It plays an important role in disseminating campus culture and carrying out ideological and political education via network, and transmitting positive energy. In order to highlight the educational function of campus culture, this paper starts from the characteristics of short videos, exploring the function of short videos in the practice of college education in terms of its information receiver, dissemination form and content. Firstly, from the aspect of information receiver, it proves that young college students have become the main force and new force of short videos transmission. Secondly, from the aspect of dissemination form, it elaborates that great attention should be paid to the implementation of educational services in colleges and universities, and the characteristics of short videos should be integrated with students' personality to create and spread diversified short videos, thus achieving the effect of moistening things silently, subtly and imperceptibly enlightening students' minds. Finally, three educational functions of campus culture based on short videos are proposed from the content of communication. One is to educate students with real people stories; the second is to educate students with real-world situations and emotions; the third is to educate students with competitive spirit and classic books.