Abstract
In this paper, a sociocultural phenomenon lies and deceit presented in its projection on the neoparemiologicheskuyu plane. As such acts in modern Russian array of humorous aphorisms considered as signaling indicators actual governmental social problems. Based on their analysis of a collection defined sphere of social relations, which can be traced largest rootedness investigated phenomenon. As part of the modern approach-language communication referring as a conductor set of values, a mediator in the manifesto, of human relationships. A special role in conventional and conceptual orientation of the individual in society play a stable activity communication unit presented in the language paremiological funds in which there are traditionally regarded as a folk proverbs and sayings. However, as an open, mobile, diffuse communicative language environment vividly reflects the changes occurring in society, the changes caused by its transition to a new historical stage, and modern social conditions. Paremiological funds are replenished with new language units ‒ in speech practice widely used new paremias, the originality of which suggests the occurrence of neoparemiologicheskoy era in modern languages including Russian.
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