Abstract
The article is dedicated to the study of the complex concept WORD / LANGUAGE / SPEECH in the naïve picture of the world within a framework of a new scientific direction – dual linguistics: scientific and naive interpretation of language in the English lexicography. The complex concept WORD / LANGUAGE / SPEECH, which is verbalized by nominative units extracted from English general lexicographic sources, is considered. The nuclear zone of the naïve picture of the world counts three lexemes (which together contain 42 sememes), among which 161 semes have been filtered by means of seme analysis method. The most common semanteme, present in all nuclear lexemes, is the idea of the bilateral nature of any communicative unit. All of the nuclear zone lexemes in the primary dictionary position contain the seme, which emphasizes the unity of content and form of the phenomena under consideration. The medial zone of the nominative field of the verbalized WORD / LANGUAGE / SPEECH complex concept is many times bigger and more variable in comparison with the nuclear zone. It includes more than 700 lexical units with semantic components language, speech, communication. According to the thematic principle, the collected material was divided into 6 sectors: communication; units of language, speech; discourse, text; phonetical, grammatical and stylistic phenomena; language / dialect / slang, speaker; linguistics. Our analysis showed, that the peripheral zone of the nominative field of the complex WORD / LANGUAGE / SPEECH concept in the naive picture of the world is verbalized by phraseological units of the English language: idioms, paremias and proverbs (a total of more than 800 dictionary articles). They highlight different ethical and linguocultural stereotypes of the English-speaking ethnic group.
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