Needs Analysis of Social Media Marketers

Abstract

The ever-growing e-businesses across the globe have totally changed the landscape of business conventions that have been followed and rooted at the core of business activities for cons. Now the focus of business leaders is not just to develop the products but also its marketing. Since e-business reigns in the digital world; thus, the tactics which are being used should be digital and advanced to keep up with the pace. It follows a myriad of features such as user-friendly website designing, attractive picture selection, responsive web pages, and customer services to effective content writing. An online survey via emails was distributed among the digital business officers who responded to the changing needs of the online communication strategies that can help teachers equip their students with those needs, in the long run, to successfully manage their businesses. A total of 122 responses were received in order to analyze the specific needs of digital media marketers. Some of the factors, such as effective communication and giving importance to customers, were some of the important needs of digital marketers.