Social Media Marketing - A Paradigm Shift in the Marketing Practice

Abstract

The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in vogue and is capable to affect all aspects of business with significant result.Social Media Marketing is not tomorrow, it is now and it affects all aspects of your business. Not to get ahead of myself, but your time is money and it is important.Social Media Marketing is an integral part of all aspects of marketing from printed material to web presence to search marketing. It involves the online advertising, selling, public relations, direct marketing and sales promotion of an organization. The internet provides a set of tools that allow you to build social and business connections, share information and collaborate on projects online. Without a social media strategy, you won’t be able to attract attention and encourages readers to share content in their social networks. It is intertwined with the concepts of management, Information Technology, Telecommunications and other emerging technologies. Success of Social Marketing demands planning, time, persistence and control. The strategy is to touch the right prospect with the right message at the right time or simply put Target Marketing. In order to manage social media in-house or in case of it being outsourced, effective social marketing will require time, resources and professional skills. Talking or Communicating to customers or consumers is not a new thing, but the popularity of websites like Facebook, Twitter and dozens of others just makes it easier. The focus is not so much on seller-buyer dialogue because the value is synergized through the sharing of the experience, sentiments and comments of hundreds of people who view the comments and the sentiment online related to respective business. Social media is nothing as a tool of online reputation of the business. The Real Time Touch opportunities created will produce productive results in many ways. To measure and maximize the return on social marketing investment one need to put value on employee time that is spent on creating, managing and engaging with consumers online. An overall trend scoring is effective but scoring the service attribute in the review is more beneficial. The return on investment in social touch marketing can be significant, but it will not be quick to produce tangible results on sales revenue or even group sales leads. These will come with time and with the right initiatives. Success comes in marketing from how an optimized and intelligent blend of diverse marketing tools, concepts and with social media touch is engaged.