US Image in Print Media Cartoons: Framing Analysis of The News and The Nation

Abstract

The main focus of the study is to analyze how Pakistan's English newspapers, The News and The Nation, portrayed the US via cartoons in the year of 2011. The US doesn't enjoy a positive image among Pakistanis for many years and this has been highlighted in the print media more often. This study tests how these two leading newspapers portrayed the US in a comic manner. The cartoons of these two newspapers published in 2011 are quantitatively analyzed to test the hypotheses. Thisstudy examines how these two newspapers try to set their own agenda and frame any specific issue. Cartoons published in The Nation and The News of the year 2011 are taken as sample size. This is an exertion to examine the portrayal of the US via the cartoons published in 2011. For the sake of evaluating the positive, negative, and neutral portrayal of the US, variables, and categories are constructed under the light of Framing, which is a significant feature of Agenda Setting Theory. Framing affirms that there is some cognitive structure that lies in the mind, which leads to the perception of anyone. These frames are created intentionally and sometimes, the reader himself makes them.